Customer satisfaction – the key to long term growth!

It seems obvious that businesses should try to satisfy their existing customers. But, it is a sad fact that many businesses are more interested in generating new sales leads than keeping their existing customers happy.

Generally speaking, satisfied customers will return and buy more, they will tell other people about their experiences, and they may well pay a premium for the privilege of doing business with a business that they trust.

Marketing statistics suggest that the cost of keeping a satisfied customer is only one tenth of winning a new one. Therefore, when we win a customer, it makes sense to hang on to them. Pinnacle has recently added a customer satisfaction survey service to their portfolio. The service is delivered through telephone based customer service questionnaires which are low cost, easy to control and can be turned around in a short space of time.

Contact us now to find out how we can help you.